This element of the Main Street Approach™ involves improving the physical environment by renovating buildings, constructing compatible new buildings, improving signs and merchandise displays, creating attractive and usable public spaces and ensuring that planning and zoning regulations support Main Street revitalization.
The Design Committee plays a key role in shaping the physical image of Main Street as a place attractive to shoppers, investors, business owners and visitors. To succeed this committee must persuade business owners, building owners and civic leaders to adopt a specific approach for physical improvements to buildings, businesses and public improvements. Specifically:
- Educating others about good design - enhancing the image of each business as well as that of the district;
- Providing good design advice - encouraging quality improvements to private properties and public spaces;
- Planning Main Street’s development - guiding future growth and shaping regulations;
- Motivating others to make changes - creating incentives and targeting key projects.
Chairman: Louis Malon